Ben Settle is a renowned email marketing expert, copywriter, and entrepreneur. With over two decades of experience in the industry, he has worked with numerous top marketers and helped them achieve remarkable success through his email marketing strategies.

So, how can you learn the secrets contained in those groundbreaking first fifteen issues? You have a few options:

Instead of using high-pressure sales tactics, these issues introduce the "soft pitch"—concluding an entertaining story with a casual, contextually relevant link to a product or service.

Unlike marketers who advise emailing once a week, Settle advocates for daily, or near-daily, emailing. The early issues teach how to do this without burning out your list by focusing on entertaining content rather than just sales pitches. 5. Turning Unsubscribes into Revenue

Ben Settle’s Email Players newsletter (issues 1 through 15) represents not merely a collection of copywriting tips, but a foundational manifesto on the philosophy of autonomous business ownership. To understand these early issues is to understand the transition from "opportunity seeker" to "business architect."

: Techniques for creating "nuclear option" subject lines that are almost guaranteed to be opened, even by inactive subscribers. Sales-Driven Storytelling

Ben Settle - Email Players 1 - 15: The Definitive Guide to Early Email Mastery

Ben Settle’s Email Players is one of the internet’s longer-running newsletters focused on direct-response email marketing, copywriting psychology, and the mindset of a solo creator. Issues 1–15 offer an early, concentrated snapshot of the approach that later made the newsletter influential: short, provocative emails that teach selling through daily writing. This post summarizes the core lessons, highlights what works, and how modern marketers can apply Settle’s methods ethically and effectively.

What is the you are trying to sell? How frequently do you currently mail your list? Share public link

The email concludes with a direct, uncompromising call to action. Settle discourages soft pitches. The final lines clearly state what the product is, how it helps, and where to buy it. Psychological Triggers Exploited

3. The Mechanics of the Hook and the Transition (Issues 8–11)

The Ultimate Guide to Ben Settle’s Email Players (Issues 1–15)

For more details or to see Ben's current daily tips, you can visit the official Email Players website or Ben Settle's blog .

The Email Players newsletter is not a digital course or a membership site. It is a that is mailed to subscribers each month. The pricing is steep: a subscription runs $97 per month . For that price, subscribers receive a monthly issue that contains Ben's latest insights, strategies, case studies, and often controversial opinions on email marketing and business.

In an era where everyone rushed to launch digital membership sites and social media channels, Ben Settle did the opposite. He launched a in the early 2010s, aptly named "Email Players." Unlike digital downloads, this was something subscribers could hold, making its content feel more valuable and permanent.

What are you currently writing emails for? What is the primary product or service you want to sell? Who is your target audience ?